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Email Design Resources

  • Sending Invitations, Confirmations, and Guest Messages are a critical part of the guest experience. It is a complex part of the event management process with many factors to consider - email design, deliverability, cross-platform rendering, amongst others. Event Farm offers a number of tools to manage the email creation and design process. This article provides an overview of those features and pulls together a number of design best-practices and recommendations.

    Getting Started: How to build emails and use templates in Event Farm

    Best Practices: Things to keep in mind when building emails

    • Templates are designed to be responsive across platforms and email clients. They offer great compatibility without much effort from the user.
    • Designs not using Auto Width for images and tables should be no wider than 600 pixels.
    • Use as much HTML text as possible - image-heavy emails are more likely to be marked as SPAM. Watch the Email Deliverability Webinar for more on the topic of SPAM.
    • Avoid designs that use multiple columns as they do not always perform well on narrower mobile screens.
    • Most email clients do not support custom fonts, so use email safe fonts or save sections that use custom fonts as images instead of inserting HTML. 
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