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Email Design Center overview

Email Design Center is the place to create, edit, and preview emails for an event.

New Email Design
Message Name:
 The Message Name is not seen by guests, and is used to differentiate between similar emails. (Example: Two invitations with slightly different images, one for “Press” and one for “Sponsors”). There is an option to create default emails when creating Ticket Stacks - if created, the following messages may appear in Email Design Center:

Default Invitation for RSVP: Available for Invite to RSVP, Invite to Register, and Invite to Purchase Ticket Stacks.
Default RSVP Yes: Available for any Ticket Stack. 
Default RSVP No: Available for Invite to RSVP and Invite to Purchase Ticket Stacks.

Message Layout: Choose Blank Layout to create an email using the editor, or Event Specific Layout if Event Farm built an email design for you. Event Specific Layout requires artwork meeting our Design Guidelines be submitted to your Customer Success Manager, and can take up to 72 business hours to implement.

Message Type: The message type determines when and how an email design is sent.

Confirmation: Sent when a guest takes a specific action, including registering or RSVPing, purchasing a ticket, or declining an invitation.
Donation: 
Sent when guests take no action besides processing a donation through Event Farm.
Invitation: 
Sent for the following Ticket Types: Invite to RSVP, Invite to Register, and Invite to Purchase. Must be connected to the Ticket Type in Tickets, Invitations, Registrations.
Send a Message: 
Sent using Guest Messaging, or Scheduled messages. Sent by Invitation Status - Confirmed, Unconfirmed, Purchased, All Checked In, and No-Shows.
Send Group Message: 
Sent using Guest Messaging. Sent by selecting an Address Book group, or the event's Wait List.

From Name: Appears in the "From" field for the email. The From Name can be the name of the event, the event host, the company name, or any other name that would represent the event.

Reply Email: The email address to which replies will be sent. This field is required, and we recommend using an email address for the company or event, rather than a personal email address.

CC Email: Sends a carbon copy of each email sent to any email addresses. Best used for small, VIP emails, and not recommended for high-volume communications. Multiple email addresses can be entered, but must be separated by a comma.

BCC Email: Sends a blind carbon copy of each email sent to any email addresses. Best used for small, VIP emails, and not recommended for high-volume communications. Multiple email addresses can be entered, but must be separated by a comma.

Subject: The Subject line of the email.

Dynamic Elements: Pulls specific information from across the system, including the event name, event start and end times, event description, event location name and address, guest information (first name, last name, company, position, title), ticket/invitation name, ticket transfer information, and QR codes. To insert a Dynamic Element, enter the element in brackets. [GUEST_FIRST] will fill in each guest's first name in their invitation.

Button Editor: Create Call to Action buttons, distinguishing them from other text or image links.

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