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Email Designs overview

Email Designs is the place to create, edit, and preview emails for an event.

New Email Design
Message Name:
 The Message Name is not seen by guests, and is used to differentiate between similar emails. (Example: Two invitations with slightly different images, one for “Press” and one for “Sponsors”).

Message Layout: The only option here is Blank Layout.

Message Type: The message type determines when and how an email design is sent.

Confirmation: Sent when a guest takes a specific action, including registering or RSVPing, purchasing a ticket, or declining an invitation.
Invitation: 
Sent for an Invitation Access Type (determined in Event Access > Access Type > Distribution Method).
Send a Message: 
Sent using Guest Messaging, or Scheduled messages. Sent by Invitation Status - Confirmed, Unconfirmed, Purchased, All Checked In, and No-Shows.
Send Group Message: 
Sent using Guest Messaging. Sent by selecting an Address Book group, or the event's Wait List.

From Name: Appears in the "From" field for the email. The From Name can be the name of the event, the event host, the company name, or any other name that would represent the event.

Reply Email: The email address to which replies will be sent. This field is not required, but we strongly recommend entering an email address so guests can easily reach you with questions.

CC Email: Sends a carbon copy of each email sent to any email addresses. Best used for small, VIP emails, and not recommended for high-volume communications. Multiple email addresses can be entered, but must be separated by a comma.

BCC Email: Sends a blind carbon copy of each email sent to any email addresses. Best used for small, VIP emails, and not recommended for high-volume communications. Multiple email addresses can be entered, but must be separated by a comma.

Subject: The Subject line of the email. Subjects that are 50 characters or less tend to result in a lower spam score, and higher deliverability to guests.

Dynamic Elements: Pulls specific information from across the system, including the event name, event start and end times, event description, event location name and address, guest information (first name, last name, company, position, title), ticket/invitation name, ticket transfer information, and QR codes. To insert a Dynamic Element, enter the element in brackets. [GUEST_FIRST] will fill in each guest's first name in their invitation. 

Button Editor: Create Call to Action buttons, distinguishing them from other text or image links.

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